The Art + Science of Product.
Technical consultancy and apparel development FROM startup to luxury.
WHERE DESIGN SENSIBILITY MEETS PRODUCT INGENUITY.
I’m Pam McCrone.
Fashion product consultant. Creative technologist. Founder of DUBH Studio.
Over 25 years turning creative ambition into products that fit, function, and make commercial sense. From international fashion businesses to independent labels.
Product expertise. Practical support. Knowledge shared.
Based in Edinburgh. Working across the UK and worldwide.
“We have worked on specialist product areas with Pam and often on very complex styles. Pam has extensive technical, fit and grading knowledge and expertise.”
— Bernadette Bull, Managing Director TWISTED SISTER, London
PRODUCT STORIES
Archive by Alexa
A close collaboration with Alexa Chung, the M&S Design and Buying teams, and premium manufacturing partners.
Leading fabric and garment development across multiple categories, including outerwear and tailoring. Bringing a vintage-inspired vision to life through considered technical development.
ASOS
Nearly five years across womenswear tailoring, outerwear, dresses, separates, leather and suede.
Senior technical leadership within a global, high-volume e-commerce fashion business. Leading fit, sizing strategy and supplier capability, developing technical teams and taking product from design concept through development and bulk approval.
TOPSHOP UNIQUE
Technical leadership across TOPSHOP UNIQUE premium ready-to-wear collections presented on the London Fashion Week schedule.
Leading technical strategy, product development and production readiness across multi-product womenswear; managing a team of ten technologists and working with Design, Buying and suppliers to strengthen fit, quality, critical path and delivery.
